Supply Diversity in Subscription Video-on-Demand Platforms in Mexico and Canada
Publication: Canadian Journal of Communication
Volume 48, Number 4
Abstract
Abstract
Background: Using the term “cultural diversity” as an analytical framework and normative guideline to assess cultural flows, this article analyzes the catalogs of major platforms for subscription video-on-demand (SVOD) in Mexico and Canada.
Analysis: This study systematized the catalogs’ content titles to produce statistics on country of origin as indicators of “supply diversity.”
Conclusions and implications: The results reveal that (1) content from the United States and Europe predominates; (2) tech platforms offer a higher degree of international content (“external diversity”) than platforms from traditional Hollywood studios and local companies; and (3) for most platforms, local content is scarce, which could indicate lower “internal diversity.”
Résumé
Contexte : Utilisant l’expression « diversité culturelle » comme cadre analytique et guide normatif pour évaluer les flux culturels, cet article examine les catalogues des principales plateformes de vidéo à la demande par abonnement (VADA) au Mexique et au Canada.
Analyse : Cette étude a recensé les titres du contenu des catalogues afin de produire des statistiques sur le pays d’origine comme indicateurs de la « diversité de l’offre ».
Conclusion et implications : Les résultats montrent que (1) le contenu provient principalement des États-Unis et de l’Europe; (2) les plateformes technologiques offrent plus de contenu international (« diversité externe ») que les plateformes des studios hollywoodiens traditionnels et des entreprises locales; (3) pour la plupart des plateformes, le contenu local est rare, ce qui pourrait indiquer une plus faible « diversité interne ».
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Published In
Canadian Journal of Communication
Volume 48 • Number 4 • December 2023
Pages: 663 - 688
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© 2023 Argelia Muñoz Larroa. The publisher holds the copyright for the article.
History
Received: 26 October 2022
Revision received: 6 March 2023
Accepted: 20 April 2023
Published in print: December 2023
Published online: 11 December 2023
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Canadian Journal of Communication 2023 48:4, 663-688
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